This is known as personality rights or right to publicity. Impersonating someone famous (eg faking their likeness or voice for an ad) is often illegal. https:/

This is known as personality rights or right to publicity. Impersonating someone famous (eg faking their likeness or voice for an ad) is often illegal. https://en.wikipedia.org/wiki/Personality_rights https://en.wikipedia.org/wiki/Personality_rights