The problem is they pursued, was rejected, then approximated. Had they just approximated and made no references to the movie…then I bet social marketing would

The problem is they pursued, was rejected, then approximated. Had they just approximated and made no references to the movie…then I bet social marketing would have made the connection organically and neither Ms Johansson or the Her producers would have much ground because they could reasonably claim that it was just a relatively generic woman’s voice with a faint NY/NJ accent.