3 ms·

Behavioral Targeting: the most underused technique in today’s marketing

18 points by paraschopra 14y ago

stfu 14y ago
It might indeed have quite a lot of potential but on the other hand I am already annoyed when websites are geo-ip'ing their language setting based on my "alleged" location. But maybe enough behavioral targeting is going to segment myself into the leave-me-alone user group.
- paraschopra 14y ago
  Yes, determining language based Accept-Language header is a much better idea. http://www.w3.org/International/questions/qa-accept-lang-locales http://www.w3.org/International/questions/qa-accept-lang-loc...
darrenoc 14y ago
In general, I find this approach incredibly annoying. Usually I would rather see the canonical version of a given site. Hypothetical example: because I'm running Linux and in the US, a site shows me content/software geared towards US Linux users. However I am trying to find a solution for a Windows issue with my girlfriend's laptop, who is based in Ireland. And a similar but different anecdote: Steam has consistently refused to let me pay for games with my US credit card while I'm in Europe. I have to use a VPN for the payment to process. Wat?
- ovi256 14y ago
  For the Steam CC issue: fraud prevention!
- paraschopra 14y ago
  Do you think a simple link in the footer which says 'Opt me out of this targeting' would help you? In general people appreciate personalizing content for them, but I agree some may not like it.
gtani 14y ago
Not sure if these opt-out cookies have much effect but anyways: http://www.networkadvertising.org/managing/opt_out.asp http://www.networkadvertising.org/managing/opt_out.asp
georgespencer 14y ago
On your "About Us" page you're using a registered trademark (Cameron Moll's Authentic Jobs "Come in, We're Hiring" image): http://visualwebsiteoptimizer.com/about-us.php http://visualwebsiteoptimizer.com/about-us.php (I've screengrabbed here: http://imgur.com/8DKAq http://imgur.com/8DKAq) http://images.authenticjobs.com/hiring.v1338305725.png http://images.authenticjobs.com/hiring.v1338305725.png It doesn't look like you've obtained permission to duplicate the design (and you've stripped it of the ®). I like the way it links through to a page which exalts people getting 'good karma'. Indeed. I also noticed that whilst you linked through to XKCD for using the comic, that's pretty much the bare minimum you can do to satisfy the attribution requirements for his Creative Commons: it'd be better to include a small text link since it's not immediately obvious that the image links through to the source, and if I didn't know that it was XKCD I might think you'd come up with it.
- paraschopra 14y ago
  Hey, thanks for pointing this out. Getting the first image removed ASAP. Agreed it is copyrighted. But we didn't strip the (r) symbol, we probably reused it from somewhere else. An oversight on our part. Regarding attribution, I always make sure I link them back to original source. But I agree with you that text attribution would be much better way to properly do the citation.
  - georgespencer 14y ago
    You're right, it looks like you may have lifted the image from Buzzient, who have subsequently removed it: http://www.tineye.com/search/74af78427fac53916cfb9e82fa674f4ef8c6b680/ http://www.tineye.com/search/74af78427fac53916cfb9e82fa674f4... Kudos for doing the right thing and updating both.

18 points by paraschopra 14y ago

stfu 14y ago

It might indeed have quite a lot of potential but on the other hand I am already annoyed when websites are geo-ip'ing their language setting based on my "alleged" location. But maybe enough behavioral targeting is going to segment myself into the leave-me-alone user group.

paraschopra 14y ago
Yes, determining language based Accept-Language header is a much better idea. http://www.w3.org/International/questions/qa-accept-lang-locales http://www.w3.org/International/questions/qa-accept-lang-loc...

darrenoc 14y ago

In general, I find this approach incredibly annoying. Usually I would rather see the canonical version of a given site. Hypothetical example: because I'm running Linux and in the US, a site shows me content/software geared towards US Linux users. However I am trying to find a solution for a Windows issue with my girlfriend's laptop, who is based in Ireland. And a similar but different anecdote: Steam has consistently refused to let me pay for games with my US credit card while I'm in Europe. I have to use a VPN for the payment to process. Wat?

ovi256 14y ago
For the Steam CC issue: fraud prevention!
paraschopra 14y ago
Do you think a simple link in the footer which says 'Opt me out of this targeting' would help you? In general people appreciate personalizing content for them, but I agree some may not like it.

gtani 14y ago

Not sure if these opt-out cookies have much effect but anyways: http://www.networkadvertising.org/managing/opt_out.asp http://www.networkadvertising.org/managing/opt_out.asp

georgespencer 14y ago

On your "About Us" page you're using a registered trademark (Cameron Moll's Authentic Jobs "Come in, We're Hiring" image): http://visualwebsiteoptimizer.com/about-us.php http://visualwebsiteoptimizer.com/about-us.php (I've screengrabbed here: http://imgur.com/8DKAq http://imgur.com/8DKAq) http://images.authenticjobs.com/hiring.v1338305725.png http://images.authenticjobs.com/hiring.v1338305725.png It doesn't look like you've obtained permission to duplicate the design (and you've stripped it of the ®). I like the way it links through to a page which exalts people getting 'good karma'. Indeed. I also noticed that whilst you linked through to XKCD for using the comic, that's pretty much the bare minimum you can do to satisfy the attribution requirements for his Creative Commons: it'd be better to include a small text link since it's not immediately obvious that the image links through to the source, and if I didn't know that it was XKCD I might think you'd come up with it.

paraschopra 14y ago
Hey, thanks for pointing this out. Getting the first image removed ASAP. Agreed it is copyrighted. But we didn't strip the (r) symbol, we probably reused it from somewhere else. An oversight on our part. Regarding attribution, I always make sure I link them back to original source. But I agree with you that text attribution would be much better way to properly do the citation.
- georgespencer 14y ago
  You're right, it looks like you may have lifted the image from Buzzient, who have subsequently removed it: http://www.tineye.com/search/74af78427fac53916cfb9e82fa674f4ef8c6b680/ http://www.tineye.com/search/74af78427fac53916cfb9e82fa674f4... Kudos for doing the right thing and updating both.