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Apple does have the iPhone SE, which is smaller. I don't know how it sells, but it's been in their lineup for a while, so I assume it's doing fine. I personally
by dtnewman 2y ago
Apple does have the iPhone SE, which is smaller. I don't know how it sells, but it's been in their lineup for a while, so I assume it's doing fine. I personally own an iPhone 13 mini and I love it. Hope I don't have to upgrade for a few years.
That said, Apple is not necessarily the best example. A phone that does $1B in revenue might be a big failure (and a distraction) for them and a huge success for a smaller company.
- awelxtr 2y agoThis has been repeated over and over again. It's the same in the android space. Asus Zenphone was the Small flagship that many people praised: no more. MKBHD covers this pretty well on his channel here: https://www.youtube.com/watch?v=iR9zBsKELVs https://www.youtube.com/watch?v=iR9zBsKELVs