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One big caveat to this - the difference between people's stated and revealed preferences. They say they want one thing, but when push comes to shove they choose
by nindalf 2y ago
One big caveat to this - the difference between people's stated and revealed preferences. They say they want one thing, but when push comes to shove they choose differently.
Here's an example specifically with phones. Consumers in surveys and on social media would constantly say that they wanted small phones. They were insistent that Apple listened and made a fantastic mini version of the iPhone 11. It was universally praised by reviewers as a perfect small phone. And ... it underperformed heavily. Somehow Apple, a company that prides itself on its supply chain and ability to predict demand for its products overestimated the demand. Consumers didn't actually buy the phone like they said they would.
No matter, maybe it was a one-off. Maybe enough people hadn't heard of it. Maybe they weren't in the right point of the upgrade cycle. People still say they want it! So Apple tried again. iPhone 12 mini. Universally praised. Again, heavily underperformed.
Apple never made a mini phone after that. You know what they did do? Added a larger Plus version.
So when he article says "People want dumbphones", take that with a pinch of salt. Instead it should say "People say they want dumbphones."
- fsagx 2y agoiPhone 13 mini does exist. But I haven't seen one since.
- webworker 2y agoIt was iPhone 12 mini and iPhone 13 mini. OP is N-1 on his model numbers. I had the iPhone 13 mini. It was a great phone, but interfaces aren't being designed for that small of a canvas any more. It increasingly got cramped over time, I gave up in futility and joined the big phone club.
- yowzadave 2y agoI bought the mini and returned it, not because it wasn’t great, but because it got worse battery life than my already-years-old iPhone, and also because my eyesight is getting worse as I get older, and I’d been in denial about it until seeing text on the smaller iPhone made it impossible to ignore.
- raspyberr 2y agoThat sounds like the script of a Marques Brownlee video he did recently.
- dtnewman 2y agoApple does have the iPhone SE, which is smaller. I don't know how it sells, but it's been in their lineup for a while, so I assume it's doing fine. I personally own an iPhone 13 mini and I love it. Hope I don't have to upgrade for a few years. That said, Apple is not necessarily the best example. A phone that does $1B in revenue might be a big failure (and a distraction) for them and a huge success for a smaller company.
- awelxtr 2y agoThis has been repeated over and over again. It's the same in the android space. Asus Zenphone was the Small flagship that many people praised: no more. MKBHD covers this pretty well on his channel here: https://www.youtube.com/watch?v=iR9zBsKELVs https://www.youtube.com/watch?v=iR9zBsKELVs