Steve Ballmer was hoping people would call it "the one". This was also around the time that SkyDrive had to be renamed to OneDrive due to trademark issues with

Steve Ballmer was hoping people would call it "the one". This was also around the time that SkyDrive had to be renamed to OneDrive due to trademark issues with Sky. I always judge corporations whenever they resort to "One" as a brand because it signals a total lack of creativity and is likely the result of executives fighting each other and settling on the most mundane and inoffensive concept to represent "it does everything".