For an Apple\Google owned ecosystem it is. If leaving the walled garden is a button click away, what app would be Apple or Google exclusive? Suddenly an iPhon

For an Apple\Google owned ecosystem it is. If leaving the walled garden is a button click away, what app would be Apple or Google exclusive? Suddenly an iPhone Owner's favorite apps are on the other platform too, so when upgrade time rolls around why buy an iPhone (and vice versa for Android)? Commoditizing your own product is never in a company's best interest so don't expect it to happen willingly.