Also, you should consider that $25 is way different for users from different countries. Its not the same to get that money from someone in the USA than from som

Also, you should consider that $25 is way different for users from different countries. Its not the same to get that money from someone in the USA than from someone in Brazil (it's second market), India (3rd), Indonesia(4th), Mexico(5th), Turkey(7th), etc... [1] Business in those countries will not pay the same to publish their ads in FB, simply because the expected return will be lower. [1] http://www.socialbakers.com/facebook-statistics/?interval=last-week http://www.socialbakers.com/facebook-statistics/?interval=la...