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Not true, sadly. In my experience there is a big element of luck, and the headline matters a lot. For example, my most popular ever submission (1341 upvotes) d

• KomoD 2y ago
  Of course title matters, and your title wasn't "slightly different", it was very different. "See this page fetch itself, byte by byte, over TLS" - repost "Annotated Live TLS 1.3 Session" - original The reposted title was way more interesting
  • gmac 2y ago
    Well, yes and no. I’d say the new headline was very similar content, albeit pitched a bit differently. :) I usually try not to repost, because I think it’s rightly frowned on, but I do have a few less extreme examples where the exact same post got to the front page a second time after sinking without trace the first. It seems kind of obvious that the timeline of the first few upvotes is critical, and somewhat random.
• sabrina_ramonov 2y ago
  This is why, in marketing, you'll hear mantras like "spend 80% of your time writing the hook (title)"