The market is saturated with storage products, so it's tough to differentiate yourself. Your site does not help by the way. You're also not selling an end-user

The market is saturated with storage products, so it's tough to differentiate yourself. Your site does not help by the way. You're also not selling an end-user product to the public, rather you're selling a technical and infrastructure solution to very technical people - that's a different type of sale. To get those people interested, you must put together technical whitepapers/blog posts/webinars/youtube videos/etc. to explain your approach.