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Of course, always happy to chat. Absolutely agree on that. We discovered very quickly it was extremely important to our customers to feel like we're a Japanese
by jason_tko 14y ago
Of course, always happy to chat.
Absolutely agree on that. We discovered very quickly it was extremely important to our customers to feel like we're a Japanese company. That's one of the reasons why we're very careful about our Japanese image, marketing and communication.
Especially for something like a security tool (or an invoicing application), image is critically important. I don't believe that's localised to Nagoya, I think it's a Japan-wide thing.
We had almost zero engagement with our English Twitter/FB. Things turned around when we went fully Japanese with Twitter and FB.