> The toilet theory is mostly a reminder to myself that the internet is a huge place that is visited countless times each day by billions of people in between a

> The toilet theory is mostly a reminder to myself that the internet is a huge place that is visited countless times each day by billions of people in between and during all the mundane things they have to do. And billions of times by people who literally make it their lives through leisure or business. > but also that my imagined audience of undistracted, fully engaged readers is an idealized one. I can understand this perspective from any artist but it sounds exceptionally hollow to me when delivered from inside the belly of a large commercial multimedia publisher like The Atlantic. > and then, in some cases, gaming them in order to try to rank higher in Google’s results. Indeed.