One of the reasons behind the backlash against Google's AMP was that they would contain the full experience. You are on a Google's OS (at least significant amou

One of the reasons behind the backlash against Google's AMP was that they would contain the full experience. You are on a Google's OS (at least significant amount of users are), on a Google browser, using a Google search service and from there you go to Google servers to get the content. The main difference is the last step.