Is this "Big Tech" or is it mainly just Apple throwing it's toys out of the pram because it's not getting it's own way after years of acting aloof? Yeah Facebo

Is this "Big Tech" or is it mainly just Apple throwing it's toys out of the pram because it's not getting it's own way after years of acting aloof? Yeah Facebook are jerks but they've always been jerks... But what about Amazon or MS or Google or Netflix or others? Are they acting in the same way? The article seems fairly light on any details of the people we'd traditionally think of for "Big Tech"?