Honestly I don't think most users care, at all. The complaints regarding the AppStore comes from a few tech companies and a small percentage of highly technical

Honestly I don't think most users care, at all. The complaints regarding the AppStore comes from a few tech companies and a small percentage of highly technical users. For everyone else it's fine. The EU mandating alternative stores or side-load won't significantly hurt Apples bottom line. The most valid complaint, and this is something Apple needs to address world view, is the move towards in-app purchases and subscriptions. I believe that is due to a limitation in the AppStore, where Apple isn't allowing upgrade pricing, but allowing subscriptions to enable features. In-app purchases is destroying the AppStore. You could say: Well that would be fixed with an alternative store, but I have serious doubts about other app store operators not being tempted by the recurring revenue as well.