Seconded. As a non-mathsy marketing/biz guy, my response was "whoa, sounds great.", but with the caveat that my response to the actual statistical math side was

Seconded. As a non-mathsy marketing/biz guy, my response was "whoa, sounds great.", but with the caveat that my response to the actual statistical math side was "Derp." I'm really looking forward to hearing comments from people With Actual Maths!