Did you pick McDonalds.com because of this? http://www.wired.com/wired/archive/2.10/mcdonalds.html http://www.wired.com/wired/archive/2.10/mcdonalds.html Beca

Did you pick McDonalds.com because of this? http://www.wired.com/wired/archive/2.10/mcdonalds.html http://www.wired.com/wired/archive/2.10/mcdonalds.html Because that's the first thing that came to mind reading this complaint. That was back in the wild days of the Internet, when official company spokespeople could say: "Are you finding that the Internet is a big thing?" asked Jane Hulbert, a helpful McDonald's media-relations person, with whom I spoke a short while ago. Same thing here. 18 months ago, Twitter's namespace was considered worthless. Now Twitter leads to live commentary on cable television, celebrities use it, and companies need a Twitter Strategy.