Many small businesses live on a shoe-string though and the cost of developing and maintaining a website is prohibitive. Their self administered facebook page is

Many small businesses live on a shoe-string though and the cost of developing and maintaining a website is prohibitive. Their self administered facebook page isn't anything to write home about and, likely, generates zero business but it is free so long as they resist the temptation to boost posts and have an extra 3 people see them for only $36.