4 ms·

> What doesn't make sense to me is why the major ad networks don't just have a setting for advertising on NSFW sites, or for that matter on NSFW pages. Two mai

by rchaud 2y ago

> What doesn't make sense to me is why the major ad networks don't just have a setting for advertising on NSFW sites, or for that matter on NSFW pages. Two main reasons: - Websites cannot accurately classify content a lot of the time without human review. Ads are served dynamically, so they could appear on a NSFW post faster than a human can review it. It's less work to simply optimize for as little NSFW as possible. - NSFW content consumers aren't valuable to advertisers or ad network operators because they don't sell products that could be placed as a 'contextual' ad. Ad platforms need insurance brokers, banks and CPG brands to make up the fat tail of revenue. That stuff can be placed next to posts about pretty much anything. NSFW content on the other hand doesn't work the same way, which is why ads on porn sites are for scam dating sites and unregulated erection pills.

echelon 2y ago
The first "kosher" brand that advertises on NSFW contexts can take my money.
- rchaud 2y ago
  It still wouldn't work in the way you think it might. Advertising is about keeping something "top of mind", companies won't want to link their brand in someone's mind to when they're pounding off. This is doubly so considering the use of remarketing cookies. While you're watching something that's bound to fill you with regret moments after the fact, you won't want to see an ad showing the Amazon products you were browsing previously.
AnthonyMouse 2y ago
> Websites cannot accurately classify content a lot of the time without human review. This is the same whether NSFW content is banned or not. "It's banned but somebody posted it anyway" has no apparent solutions different than the problem of "the user is required to mark it but they didn't." As an obvious example, adult content is nominally banned on sites like TikTok, and yet there are thousands of TikTok accounts that serve as the funnel for OnlyFans, with the creators dancing on the line of the site's policy (and often crossing it), only to create a new account and carry on if they get banned. > NSFW content consumers aren't valuable to advertisers or ad network operators because they don't sell products that could be placed as a 'contextual' ad. Which is fine because the ad slots are sold at auction. The ad network's choices are to get something or get nothing.

by rchaud 2y ago

echelon 2y ago

The first "kosher" brand that advertises on NSFW contexts can take my money.

rchaud 2y ago
It still wouldn't work in the way you think it might. Advertising is about keeping something "top of mind", companies won't want to link their brand in someone's mind to when they're pounding off. This is doubly so considering the use of remarketing cookies. While you're watching something that's bound to fill you with regret moments after the fact, you won't want to see an ad showing the Amazon products you were browsing previously.

AnthonyMouse 2y ago

> Websites cannot accurately classify content a lot of the time without human review. This is the same whether NSFW content is banned or not. "It's banned but somebody posted it anyway" has no apparent solutions different than the problem of "the user is required to mark it but they didn't." As an obvious example, adult content is nominally banned on sites like TikTok, and yet there are thousands of TikTok accounts that serve as the funnel for OnlyFans, with the creators dancing on the line of the site's policy (and often crossing it), only to create a new account and carry on if they get banned. > NSFW content consumers aren't valuable to advertisers or ad network operators because they don't sell products that could be placed as a 'contextual' ad. Which is fine because the ad slots are sold at auction. The ad network's choices are to get something or get nothing.