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> I'm curious as to how valid that is. Are many/most businesses (or many/most businesses that are highly valuable to advertisers) materially concerned enough ab

> I'm curious as to how valid that is. Are many/most businesses (or many/most businesses that are highly valuable to advertisers) materially concerned enough about association-with-adult-content-via-ad-placement that they would switch advertisers over it? Or are advertisers manufacturing family-friendly ad placement as a competitive selling point that their customers never really asked for? I've worked in a couple of digital advertising roles (mea culpa) and brand safety is a very big deal. No-one wants their product associated with porn, extremism, or even politics. eXtwitter's revenue implosion due to advertisers pulling out (pun not entirely intended) is one recent example of the importance placed on brand safety.

zbentley 2y ago
That's what I'm curious about. Are advertisers insisting that brand safety is hyper-important and businesses are going along (or starting to believe it after enough repetition)? Or are businesses independently bringing that constraint to advertisers? If the latter, why do businesses believe that--is it based in evidence of bottom-line risk to the business (customers will leave in proportion to brand-safety-compromising ad misplacement), or is it a more subjective combination of risk aversion and distaste for brand-unsafe content?