This argument continues to come up, but I don't buy it- At least not without some data. My personal anecdote: Facebook ads are the only online Ads I click with

This argument continues to come up, but I don't buy it- At least not without some data. My personal anecdote: Facebook ads are the only online Ads I click with any regularity. They are targeted to my interests, such as programming. They also hit me at a time when I am mostly bored and clicking around on anything that interests me. When I find myself on Google, I am on a mission for very specific information. Even if I am shopping, I do a research phase and a purchasing phase. Ads in the research phase don't woo me. I google straight to trusted sources. Once I'm in the purchase phase (shopping for best price), I am not wooed either because the ads are too broad. E.G, I want the D3100, not just any camera in general. I completely understand Google's strategy of "intent" based ads. I just think Facebook's user data is even stronger.