I call survivor bias. Historically, the only player in online advertising is Google, which is 100%-focused on intent-based advertising. So the article, logicall

I call survivor bias. Historically, the only player in online advertising is Google, which is 100%-focused on intent-based advertising. So the article, logically concludes that intent is the only way to advertise (despite decades of TV and radio ads). Some products do great with intent-based advertising. Other products (that you didn't even know you needed) need other forms of advertising.