Reddit is essentially a free marketing platform. Companies, agencies, brands, individuals sell their products via this platform but Reddit does not see any mone

Reddit is essentially a free marketing platform. Companies, agencies, brands, individuals sell their products via this platform but Reddit does not see any money from it. Don't get me wrong, we love the content that these professionals produce. it is fun, engaging, creative. Professional redditors are just like us with interests, character, memes. They are just paid to do it. It has been a problem for reddit (not us) for many years about how to capture this marketing. Traditionally companies would pay via advertising. In the long term I can see reddit using AI to replace user generated content to capture paying customers. I'm not exactly sure how they seek to convert the current marketing to some kind of paid solution. I can guess they may do some kind of prioritisation of content if the submitter is a paying customer. AI can satisfy most users so brands may pay to play.