“Lastly, OpenAI will become a Reddit advertising partner” I wonder what this means? Will OpenAI be investing research and engineering into creating models tha

“Lastly, OpenAI will become a Reddit advertising partner” I wonder what this means? Will OpenAI be investing research and engineering into creating models that are optimised to create ads that lead to high engagement? Is this a going to be a new revenu stream model for OpenAI?