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Yeah, I would suspect this is more inline with a limited-time free trial conversion campaign. Basically Tesla gave out a free FSD trial to every Tesla owner, a

Yeah, I would suspect this is more inline with a limited-time free trial conversion campaign. Basically Tesla gave out a free FSD trial to every Tesla owner, and per this report, 2% of them actually signed up for the feature and are paying Tesla either the one-time or monthly fee. I'm not sure about other "free-to-paid conversion" marketing campaigns, but 2% actually seems like a good conversion rate.

cchance 2y ago
It is lol 2% conversion on a 8k+$ product, from a 0 effort 30 day trial rollout seems solid. I'd imagine they will keep doing them on major releases live v13 or whatever maybe for the new smart summon even
- mrguyorama 2y ago
  The problem is, in the context of Tesla, this is still a massive failure. At Tesla's market cap, as in, "worth" more than the rest of the auto industry, any conversion rate less than about 90% is a huge failure. They have been pushing self driving for a decade now, with billions of dollars worth of investment and some of the best engineers for this in the field, and all they have to show for it is a 2% conversion rate on people who have already self identified as being willing to pay more for a new, unpolished product. Consider how much other companies have advanced in self driving in the same time, or how much better solar panels got, or the massive improvements and developments Space X had in the same time frame. Meanwhile, FSD has barely increased in value in the same time frame, and is no longer a unique selling point, but a competitor in a busy market. Tesla needed to be revolutionary. They needed world changing improvements, huge step changes in functionality. They needed something that every single human being desperately needed, even taking it's faults into account. Instead they've only really made incremental improvements over ten years and lost any tech lead they might have previously had. They've failed. It literally doesn't even matter if Tesla cars are better than any other car on the market. To justify their valuation, they needed something magical.

cchance 2y ago

It is lol 2% conversion on a 8k+$ product, from a 0 effort 30 day trial rollout seems solid. I'd imagine they will keep doing them on major releases live v13 or whatever maybe for the new smart summon even

mrguyorama 2y ago
The problem is, in the context of Tesla, this is still a massive failure. At Tesla's market cap, as in, "worth" more than the rest of the auto industry, any conversion rate less than about 90% is a huge failure. They have been pushing self driving for a decade now, with billions of dollars worth of investment and some of the best engineers for this in the field, and all they have to show for it is a 2% conversion rate on people who have already self identified as being willing to pay more for a new, unpolished product. Consider how much other companies have advanced in self driving in the same time, or how much better solar panels got, or the massive improvements and developments Space X had in the same time frame. Meanwhile, FSD has barely increased in value in the same time frame, and is no longer a unique selling point, but a competitor in a busy market. Tesla needed to be revolutionary. They needed world changing improvements, huge step changes in functionality. They needed something that every single human being desperately needed, even taking it's faults into account. Instead they've only really made incremental improvements over ten years and lost any tech lead they might have previously had. They've failed. It literally doesn't even matter if Tesla cars are better than any other car on the market. To justify their valuation, they needed something magical.