> With web tracking you can at least be 'careless' in your implementation and 'accidentally' make it not work very well because most of the time nobody will eve

> With web tracking you can at least be 'careless' in your implementation and 'accidentally' make it not work very well because most of the time nobody will ever test it properly. I recently struggled with this. My situation was likely different given the outcome. I was able to prevail on both the sense of decency in the client and their marketing firm by explaining the PII ramifications of what they asked for, and was also able to prevail on how their customers would perceive it. Not everyone has the luxury of clients and marketing agencies like that. I wasn’t sure whether or not I did until I tried it. I can’t know for sure until it’s needed whether I would have simply refused. I really wrestled with the idea of not doing my level best work as a technical implementer. I found Kevin Burke’s “Ethics” to be a really great way of working [1]. He based it on an earlier piece by Kyle Kingsbury [2]. [1] https://burke.services/ethics.html https://burke.services/ethics.html [2] https://jepsen.io/ethics https://jepsen.io/ethics