Two things differentiate it from regular chat for us. One is it's mobile. They have a web product, but we don't use it, we just use the mobile, so we talk into

Two things differentiate it from regular chat for us. One is it's mobile. They have a web product, but we don't use it, we just use the mobile, so we talk into it as opposed to type. I personally get up and walk around to talk into it. The second is the audio. Listening is just different than reading. Re-listening is awesome.