You are mistaken to think that the search-engine show-people-what-they-were-searching-for-anyway kind of advertisement is the only kind of advertisement that ca

You are mistaken to think that the search-engine show-people-what-they-were-searching-for-anyway kind of advertisement is the only kind of advertisement that can work on the internet. I used to work for Hyves, which was until a year ago or something the biggest social network in the Netherlands. Hyves lost to Facebook in terms of number of users, but something that they did do right was modernization. Hyves had an in-house sales team and studio, which sold custom viral campaigns to cooperate advertisers. These campaigns could usually go together with a TV campaign and/or other media. For some products search engine advertisement is the right kind of advertisement (parrot secrets, maybe cars, I don't know), for others not such much (food stuffs for example).