Presumably many of these guys don't see what you're recommending as an option, and so even if it's not as "good", it would be an improvement to their status quo

Presumably many of these guys don't see what you're recommending as an option, and so even if it's not as "good", it would be an improvement to their status quo. Also, how is an emotion "fundamentally false"? You could say an emotional is irrational or unwarranted, but in the end you either feel an emotion or you don't. If you do, then it's definitely "true" psychophysiologically speaking.