The concern with Apple is they're taking their eye off of what has been their core market that has gotten them where they are - creatives. Apple's identity sinc

The concern with Apple is they're taking their eye off of what has been their core market that has gotten them where they are - creatives. Apple's identity since its inception has been to make new technology usable for non-technical people. That goes clear back to their Apple II days. So no, Apple does not, and has not, ever innovated new technology. That's not who they are. What is today's new tech? AI. Is Apple a leader in AI? No. What I expect from Apple is to create tools utilizing AI allowing people to more easily manage their tasks, schedules, and health. I also expect Apple to create tools using AI to aid creatives in their work. That's in alignment with Apple's identity.