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This was the right thing to do, but I doubt “the right thing to do” was the primary motivator for it. This is smart marketing that helps position them as the mo
by cainxinth 2y ago
This was the right thing to do, but I doubt “the right thing to do” was the primary motivator for it. This is smart marketing that helps position them as the more caring, inclusive, and capable tech brand. It also expands their reach more than a fraction of a percent. 13% of Americans have some form of disability.
- bdzr 2y agoI feel like it also helps them get an edge in the healthcare sector, which has buckets of money in the mix.
- GarnetFloride 2y ago75+% of Americans become disabled (mostly temporarily) in their lifetime. So it will affect most people someday. And everyone dies in the end.
- igornadj 2y agoTim Cook in response to a shareholder proposing scrapping accessibility to improve ROI: “When we work on making our devices accessible by the blind, I don’t consider the bloody ROI”.
- cainxinth 2y agoThat's just more "cause marketing." The first ever $3T company definitely considers the bloody ROI in every decision -- whether the CEO is willing to admit it publicly or not.