The bigger picture is that it is not about Sharing, it's about connecting web-apps. The goal is that users will not know about or need to know about intents, t

The bigger picture is that it is not about Sharing, it's about connecting web-apps. The goal is that users will not know about or need to know about intents, they just get the flexibility to use the services that they prefer to use in the apps and sites that they visit. For developers it is about not having to create or build native, or tightly coupled integrations to a select few services. The app just asks for a service and the browser knows the list that the user can use. The "download" or install part you mention is just for now whilst we get the intent tag and other discovery mechanisms landed. If you look at AddThis, they offer support for intents in their widget, so it is not aimed at being tech centric at all. I would also add that we are not finished yet, there is still a lot to do such as setting defaults, and building explicit intents (let the dev define the endpoint of the action) and also getting more apps to provide or integrate with services.