TV hardware has such low margins that I don't think it's worth the hassle for Apple. I actually much prefer to have my Apple TV and just plug into new screens

TV hardware has such low margins that I don't think it's worth the hassle for Apple. I actually much prefer to have my Apple TV and just plug into new screens if I swap them, there are pretty decent panels in the market that I don't think I'd ever purchase an Apple-branded TV just for the sake of having an embedded tvOS in it. Might be I'm a special case but I haven't touched the TV remote in many years, I turn it on through whatever device I'm using and when I switch the device off my TV switches off as well.