"I think cheap plans disproportionately attract a special category of users: dummies." I don't think they are "dummies". They are simply less invested in your

"I think cheap plans disproportionately attract a special category of users: dummies." I don't think they are "dummies". They are simply less invested in your venture than the higher paying individuals, and thus read less of your FAQ and spend less time getting to know your website before making a purchase. I run a SaaS, just lowered the minimum payment to $5 the other day, noticed a large influx of questions to my inbox as a result, and deduced the above. Somebody who comes along and deposits $100 into my service has probably been reading the FAQ for a few days, using my free trial, and really getting into/really liking my website and service. The person who comes along, see's "backlinks for $5!" and immediately makes the payment without using the free trial obviously doesn't know or care as much about my website as much as the guy who just deposited $100. Most every question I receive to my inbox is from a non paying customer or somebody who has deposited $5. It's annoying, but I think it's a necessity for my business. Sales have gone up across the board and it's not a bad tradeoff if you ask me. $5 customers do turn into $100 ones eventually.