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That's fair. I thought it was a lot closer to Jobs and was attributing that more to him, but it seems there was about 5 years between Jobs' death and the Watch,

That's fair. I thought it was a lot closer to Jobs and was attributing that more to him, but it seems there was about 5 years between Jobs' death and the Watch, so it probably was mostly Cook leading that charge. Not to diminish that though, but the Watch is again another product of Cook and it's so obvious. It's been the same product for years and years and years. Sure, getting a little more refined, but there is no risk being taken at Apple and "innovation" only comes when proceeding by resounding failure and outcry from their most loyal customers (butterfly keyboards/no ports/mac pro/etc). The saving grace of the iPhone is that it's been a guaranteed refresh every single year that customers can always be led by the nose that maybe they didn't like this year's version, but there's always next year!

taylodl 2y ago
The concern with Apple is they're taking their eye off of what has been their core market that has gotten them where they are - creatives. Apple's identity since its inception has been to make new technology usable for non-technical people. That goes clear back to their Apple II days. So no, Apple does not, and has not, ever innovated new technology. That's not who they are. What is today's new tech? AI. Is Apple a leader in AI? No. What I expect from Apple is to create tools utilizing AI allowing people to more easily manage their tasks, schedules, and health. I also expect Apple to create tools using AI to aid creatives in their work. That's in alignment with Apple's identity.