is the failed attempts by Quark Xpress to update their product in the late 90s/early 00s There were a number of factors here - outsourcing engineering leading

is the failed attempts by Quark Xpress to update their product in the late 90s/early 00s There were a number of factors here - outsourcing engineering leading to a disastrously buggy 4.0, then failing to move to OS X for years after the market was ready to, hostile and arrogant approach to customers ("where else will they go?") and finally the misbegotten attempt to turn a DTP app into a web design tool. InDesign 1 was fairly clunky, but everyone was desperate to escape. It's an Amiga-like shambles of mismanagement that wasted an early lead; I am still nostalgic for both tbh.