> But what consumer product has there been that Apple missed in the past decade or so? There are some obvious consumer products with very ropey user interfaces

> But what consumer product has there been that Apple missed in the past decade or so? There are some obvious consumer products with very ropey user interfaces, which are already invented, where Apple could have had a big impact: 1. Games consoles. Microsoft is giving up on the Xbox, even, so the field is open for more competition. It's well within Apple's bailiwick, being just a specialized locked down computer. 2. Televisions. Actual TVs, not the Apple TV set top box. 3. eBook readers. The ones with eInk displays that last a super long time. 4. Kitchen equipment. There seems to be an unwritten rule that all kitchen equipment must have terrible user interfaces. 5. Heck they could have another go at the workstation/laptop market. It's not like MacOS is the last word in workstation design. 6. Printers/copiers. They all suck. Yes I know Apple used to do these and got out due to lack of focus, but they didn't have the same culture around quality in the 90s. 7. The web. Yeah, the app store is sort of a parallel non-web ecosystem but not really.