Of course, perfect economics would assume maximizing long term shareholder value, which means not exploiting your customers. But "Shareholder Value" these days

Of course, perfect economics would assume maximizing long term shareholder value, which means not exploiting your customers. But "Shareholder Value" these days invariably means "short term share price" i.e. burn goodwill to make the shares spike in the next 5 years so they can be dumped profitably, and never mind what comes after.