I'm speaking off the cuff but intuitively, like all roles, it obviously depends on the company and caliber of the person. What you are saying is kind of like, w

I'm speaking off the cuff but intuitively, like all roles, it obviously depends on the company and caliber of the person. What you are saying is kind of like, why does anyone need a CEO, employees generally know what to do. Maybe LEGO doesn't need a CPO because its a mature company with a brand and well defined product portfolio but a startup in a nascent technology needs someone with vision to design the experience and offering the company produces to meet customer needs. Edit: Also, this is seemingly who would "talk to users" and talk to engineers looking at the "error logs" as well as many other touch points to determine an overarching strategy.