> "0 plastic" is a marketing claim because it doesn't guarantee it puts us actually in a better place. It's only a marketing claim if it's used in marketing. I

> "0 plastic" is a marketing claim because it doesn't guarantee it puts us actually in a better place. It's only a marketing claim if it's used in marketing. It can also be a statement of fact... Plastic pollution and CO2 pollution are separate phenomena and we could theoretically achieve 0 plastic and that could be a genuine victory for the problem of plastic pollution. Anyway I realize my initial statement came off strong. I want to be clear I'm not saying zero-plastic is the goal we should actually be pursuing. But "Net environmental effect" is so complicated as to maybe not even be measurable. Are we talking about extinction rate? Biodiversity? Cancer rate of wild animals? Ecosystem collapse? Additionally - as many ways as there are to evaluate our effects on the biosphere, there are ways to address the problems. Plastic reduction doesn't have to mean 1:1 replacement; that would be shortsighted. Holistic societal changes are necessary, and I think we're actually both agreeing on that. E.g. don't replace plastic car parts with metal - get more cars off the road.