No. My background: I've done marketing for 15 years, have read every book on persuasion and have been called an expert. The reason for this is that the most im

No. My background: I've done marketing for 15 years, have read every book on persuasion and have been called an expert. The reason for this is that the most important element of persuasion is Ethos, or your perceived character. This is much more important than Logos (logical appeal) or Pathos (emotional appeal). Suits have no credibility to teenagers so they cannot be persuasive. Cool kids have a ton of credibility and thus are very persuasive.