2 ms·

i guess you make it pretty clear that you only serve people who know their stuff in your cheap offerings. that is a different audience than a "send email cards"

• lsc 14y ago
  well, yeah; I'm going for people that know how to use the product I'm selling, and that understand the line I'm drawing between what I handle and what they handle. Without that strong line between my responsibility and yours, every support question becomes a negotiation; finding people that are both good at negotiation and good technically is extremely difficult, at least without spending just gobs of money. But the important bit, I think, is that I'm concisely explaining "my product does X" to a certain group, then I'm attempting to exclusively market to that group. I don't know how you would do that with a email card sending service, but I bet that if you figured out how to do that, the "concisely explain to a certain group what exactly your product does and does not do, then market exclusively to that group" process would lower support costs, by reducing the number of people expecting non-standard services.