> This might sound obvious but, if we want 7th graders not to glorify smoking, we quit glorifying it in our media There was quite obviously a concerted effort

> This might sound obvious but, if we want 7th graders not to glorify smoking, we quit glorifying it in our media There was quite obviously a concerted effort to remove smoking from movies and shows. It's been going on for more than a decade. It's quite abrupt, go back far enough and everyone smokes, especially the cool guys and gals. Then fast forward and almost nobody smokes, not even the villains. Ads for smoking are gone from my country's TV and cigarette packs by law must display horrifying photos of emaciated cancer patients.