Two examples: 1. Google intentionally makes search results worse so that users will do more searches and see/click more ads. There was a big thread about this

Two examples: 1. Google intentionally makes search results worse so that users will do more searches and see/click more ads. There was a big thread about this somewhat recently. 2. Ads have steadly taken up more of the results page and become less distinguishable from organic results. This causes users to more often click on whoever paid Google more, rather than what Google thinks is the most relevant result.