This couch doesn't have drop shadows and an unnecessary 'loading' animation, metaphorically speaking. This article is a great description of the product of what

This couch doesn't have drop shadows and an unnecessary 'loading' animation, metaphorically speaking. This article is a great description of the product of what good designers do. It's cheap to manufacture. Easily deployed and assembled. Well suited to its primary purpose. Incorporates multiple additional uses without compromising the primary use. Flexible enough to be reconfigured easily for different locations. Best of all, it doesn't have any unnecessary 'design' frills.