Here's a free idea: sell more than 1 device to your users. Why sell people only 1 phone? Phones could be like shoes: you have different pairs for different occa

Here's a free idea: sell more than 1 device to your users. Why sell people only 1 phone? Phones could be like shoes: you have different pairs for different occasions. Some people go all Imelda Marcos on that front (she was famous for her large shoe collection). A lot of Apple devices are as much a fashion accessory as a useful tool. So, why not have lots of them that you can use interchangeably. They half went there with the iwatch, mac/ios integration. And now with the VR goggles. But they are still separate things. Apple has been focusing on selling people just 1 phone. Changing that requires two things: 1) Multi modality of the end user experience: users should be able to access the same software and data on any (Apple) device they own. And possibly even temporarily on devices owned by others. (tv in your hotel, car integration in a rental car, etc.). 2) Diversifying the product range to have devices optimized for different use cases, usages, and environments such that users might want to own several of them. A useful side effect of this is that losing or breaking a device becomes less of a disaster because you can just pick up any of your other devices and continue.