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I would argue Cook hasn't really had _any_ ideas. It's all been about supply chain management and raising services revenue. Apple TV+ is literally just Netflix

I would argue Cook hasn't really had _any_ ideas. It's all been about supply chain management and raising services revenue. Apple TV+ is literally just Netflix with Apple branding; there was no risk there. The Vision Pro is the first "new" product that Apple has released and I fear it's been hamstrung by Apple's desire to tightly control the ecosystem. It's possible that Vision Pro could be amazing for games (a proven VR market) but Apple won't open up the hardware/software enough to port existing apps. I like all of my current Apple devices, but I'm not naïeve enough to believe that fact of today will stay true forever.

TheAceOfHearts 2y ago
Apple isn't taking VR seriously, if they were they'd be funding the creation of more VR-native content in order to make the platform more attractive. Look at how much money Meta is dumping into VR and compare it with Apple.
- fidotron 2y ago
  There is a meaningful lack of conviction from Apple wrt Vision Pro. This may be the result of them having such an easy ride getting developers to jump through hoops for iOS devices, but I think it does reflect that the wider company just doesn’t believe in it.
  - zmmmmm 2y ago
    It's kind of baffling and fascinating at the same time : a company with an infinite dump truck of money launches a once in a generation new kind of product and .... forgets to fund even basic content for it? Even their first party content (new environments etc) is languishing. I kind of wonder if they have a sort of internal view that it needs to survive on its own merits or die - like putting your newborn babies out in the cold the first night. Even if they lack belief, it is surprising that even the parts that just consist of signing checks seem anaemic.
taylodl 2y ago
> The Vision Pro is the first "new" product that Apple has released You forgot all about the Apple Watch?
- yurishimo 2y ago
  That's fair. I thought it was a lot closer to Jobs and was attributing that more to him, but it seems there was about 5 years between Jobs' death and the Watch, so it probably was mostly Cook leading that charge. Not to diminish that though, but the Watch is again another product of Cook and it's so obvious. It's been the same product for years and years and years. Sure, getting a little more refined, but there is no risk being taken at Apple and "innovation" only comes when proceeding by resounding failure and outcry from their most loyal customers (butterfly keyboards/no ports/mac pro/etc). The saving grace of the iPhone is that it's been a guaranteed refresh every single year that customers can always be led by the nose that maybe they didn't like this year's version, but there's always next year!
  - taylodl 2y ago
    The concern with Apple is they're taking their eye off of what has been their core market that has gotten them where they are - creatives. Apple's identity since its inception has been to make new technology usable for non-technical people. That goes clear back to their Apple II days. So no, Apple does not, and has not, ever innovated new technology. That's not who they are. What is today's new tech? AI. Is Apple a leader in AI? No. What I expect from Apple is to create tools utilizing AI allowing people to more easily manage their tasks, schedules, and health. I also expect Apple to create tools using AI to aid creatives in their work. That's in alignment with Apple's identity.

TheAceOfHearts 2y ago

Apple isn't taking VR seriously, if they were they'd be funding the creation of more VR-native content in order to make the platform more attractive. Look at how much money Meta is dumping into VR and compare it with Apple.

fidotron 2y ago
There is a meaningful lack of conviction from Apple wrt Vision Pro. This may be the result of them having such an easy ride getting developers to jump through hoops for iOS devices, but I think it does reflect that the wider company just doesn’t believe in it.
- zmmmmm 2y ago
  It's kind of baffling and fascinating at the same time : a company with an infinite dump truck of money launches a once in a generation new kind of product and .... forgets to fund even basic content for it? Even their first party content (new environments etc) is languishing. I kind of wonder if they have a sort of internal view that it needs to survive on its own merits or die - like putting your newborn babies out in the cold the first night. Even if they lack belief, it is surprising that even the parts that just consist of signing checks seem anaemic.

taylodl 2y ago

> The Vision Pro is the first "new" product that Apple has released You forgot all about the Apple Watch?

yurishimo 2y ago
That's fair. I thought it was a lot closer to Jobs and was attributing that more to him, but it seems there was about 5 years between Jobs' death and the Watch, so it probably was mostly Cook leading that charge. Not to diminish that though, but the Watch is again another product of Cook and it's so obvious. It's been the same product for years and years and years. Sure, getting a little more refined, but there is no risk being taken at Apple and "innovation" only comes when proceeding by resounding failure and outcry from their most loyal customers (butterfly keyboards/no ports/mac pro/etc). The saving grace of the iPhone is that it's been a guaranteed refresh every single year that customers can always be led by the nose that maybe they didn't like this year's version, but there's always next year!
- taylodl 2y ago
  The concern with Apple is they're taking their eye off of what has been their core market that has gotten them where they are - creatives. Apple's identity since its inception has been to make new technology usable for non-technical people. That goes clear back to their Apple II days. So no, Apple does not, and has not, ever innovated new technology. That's not who they are. What is today's new tech? AI. Is Apple a leader in AI? No. What I expect from Apple is to create tools utilizing AI allowing people to more easily manage their tasks, schedules, and health. I also expect Apple to create tools using AI to aid creatives in their work. That's in alignment with Apple's identity.