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Looks good to me; you've managed to avoid the common caveat of ugly or over-imaged HTML e-mail. This is a message I'd certainly welcome into my inbox! One thin
by david_shaw 14y ago
Looks good to me; you've managed to avoid the common caveat of ugly or over-imaged HTML e-mail. This is a message I'd certainly welcome into my inbox!
One thing you might consider is changing the wording of the message, assuming that a balance update always means rewards being earned (rather than deducted). It might have more positive connotations to state something like "You've earned rewards!" rather than the cordial "your balance has been updated."
I know I always get a nice feeling when I get the Paypal email "You've got Money!"
- dmor 14y agoAh very good point! I should have mentioned the subject line (very important to email design) is: Your Referly Account Has New Rewards do you think it would be worth repeating in the body too, or overkill?
- david_shaw 14y agoThat definitely makes it a lot clearer from the get-go. It probably couldn't hurt to re-include the message (who doesn't like a reminder that they just made money?), but with the subject line in mind, the body seems to serve more as reinforcement for the original message. Again, great job with this, it's always tricky to toe the line of much-anticipated email and spam-like messages.