Google is pushing out small publishers in a pretty big way: - penalising entire sites for “unhelpful” content as decided by an ML algorithm - gave Reddit and

Google is pushing out small publishers in a pretty big way: - penalising entire sites for “unhelpful” content as decided by an ML algorithm - gave Reddit and other similar sites a 1,000% visibility increase - AI answers now a default for US users (but not yet for all queries) - combine all of the above + Google’s own 3-5 ad spots… A major shuffle will happen in the next 1-2 years and I personally think what Google is doing with search is a mistake. This has little to do with Google improving search but more to do with pushing AI and then taking up all the real estate above the 10 blue links. It makes sense, except that there can only be so much overflow in a well…