> I'm just talking about demographics here. The youth support Palestine and stand against genocide. Meh. The youth of every generation (my own included) suppo

> I'm just talking about demographics here. The youth support Palestine and stand against genocide. Meh. The youth of every generation (my own included) supports/supported lots of things with little to no understanding of the things they support/supported.[1] The only real conclusion you can draw from the youth is that they self-organise into activist groups. The actual cause is often not relevant - they just want to be in-group, not out-group, and to be in-group you have to visibly agree with the group's stance. Displaying a lack of thought and nuance is a condition of group membership. A lack of thought and nuance, non-coincidentally, is also a large characteristic of youth. > All I'm saying is you would think a company who's branding is so strongly linked to that younger demographic would care more I'm not familiar with the company in question, and don't know (nor care) what their publicised political leanings are. I was only commenting on your linking of "liberal" with a far-right demographic. [1] As in this case, where the "progressive" group is championing the rights of the conservative group. In their minds, they have not yet seen the dissonance between what they say they are (liberal, progressive, left) and who they are championing for (conservative, regressive, right).